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Career Tips

Why Keywords are the Key to Getting Your Dream Job

AU Job Connection September 13, 2023

Let’s face it, looking for a new job can be stressful. Between perfecting your resume, crafting the perfect cover letter, and brushing up on your interview skills, there’s a lot to prepare for. One thing that often gets overlooked, however, is the importance of keywords in your resume. Keywords are the secret sauce to getting past the initial screening process. Here’s why...

First off, let’s talk about what keywords even are. Keywords are specific words and phrases that are relevant to the job you are applying for. They could be skills, qualifications, or even certain types of experience that you have that match up with what the employer is looking for. Once these words and phrases are identified, they are incorporated into your resume and cover letter in a natural way. This then makes it easier for the recruiter or hiring manager to spot you as a qualified candidate.

One of the reasons that keywords are so important is because of the way that companies often screen applications. Many companies use applicant tracking systems (ATS) to help them sift through the hundreds or even thousands of resumes they receive for a single job opening. These systems look for certain keywords and phrases as a way of weeding out applicants who are not a good match. If your resume doesn’t include enough of these keywords, it may not even make it to the human recruiter’s desk.

Another reason why keywords are important is because they help to demonstrate your qualifications in a clear and concise way. Instead of leaving it up to the hiring manager to guess whether or not you have the right skills for the job, using keywords allows you to spell it out for them. This also makes it easier for you to stand out from other applicants who may have a similar background.

When it comes to which keywords to use, the job posting itself is usually the best place to start. Look for the specific skills, qualifications, and experience that the employer mentions in the posting and incorporate those into your resume and cover letter. You can also do some research on the company and their industry to get an idea of other keywords that might be relevant. Just be careful not to overdo it. Using too many keywords could make your resume look like spam.

If you want to increase your chances of landing your dream job, then taking the time to identify and incorporate keywords into your resume is a must. Not only will it help you get past the initial screening process, but it will also demonstrate your qualifications in a clear and concise way. So, do your research, identify the right keywords, and get ready to impress those hiring managers.